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Solidarity and collaboration beyond the kitchen.

McDonald’s the American restaurant chain is a familiar name to all of us, but few people know about the social work done by some of its franchisees.  In this article we look at the work done by two of the restaurants in Benidorm, in particular the restaurants in the Plaza Triangular and in the Rincon de Loix.

McDonald’s principal clients are children and adolescents and the majority of their social work is destined to their age groups.  One of these activities is taking place this month, March 2011, in collaboration with the Doble Amor Association for the disabled.  This is a competition of paintings and drawings which members from Doble Amor have painted in their daily workshops.  The members vary in age from 20 to 65 and the participants whose paintings are put on display are invited to have a meal at the restaurant in acknowledgement for all their hard work. These paintings and drawings will be on display every Friday during the month of March from 15:30 to 17:00 hours and cover a variety of topics.ronald mcdonald

McDonald’s regularly participate in other events in Benidorm whether they are destined for children, culture or sport.  They take place in the annual Three Kings parade, the Cross of Calvary, Carnival, the Benidorm Fiestas etc. donating free products and participating in nearly 3.000 events annually.

Their participation is not limited to donating food and material, advertising agreements and promotional discount offers with Terra Mitica or Aqualandia mean they are linked with the most important leisure companies in the area.

Today apart from the existing activities, there are several projects being considered to encourage the participation of young children, working closely with the Parents Associations at the local schools, the Red Cross and countless other institutions that receive the support and solidarity of the Company.

The idea behind this is Children’s Day on the 20th of November when all the proceeds from sales of the BIG MAC, sold in the Plaza Triangular and Rincon de Loix restaurants will be for the Ronald Mc Donald House Charities.

 

This little known entity, works with children with long-term illness, giving them an alternative home nearby the health centers where they receive their treatment. So far the charity works in Barcelona and Valencia and is planning to open more homes in Malaga. The institution has the support of several celebrities who visit these children at different times of year.

Ronald McDonald, the clown, who is McDonald’s image, has a major role in any social activity, his presence in the events, maintains the illusion and innocence that characterizes young children.


McDonald’s is now rewarding its regular customers for their loyalty with the Vip Partners campaign, where regular customers enjoy monthly promotions and offers, which will be communicated via  messages to your mobile phone. .
Benidorm has recently awarded the McDonald’s franchisee with a plaque in appreciation of it’s involvement in local events and in acknowledgement of its important social work.

McDonald’s plans to continue its presence in all activities connected with childhood and youth, to continue to demonstrate the solidarity and cooperation that they have always characterized.

A tireless job that is appreciated by the youngest members of every household.

 

Leticia Murillo.

Exbenidorm.

 

 

 

 

 

 

 

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