Benidorm has been an important tourist destination nationally and internationally for many years. This year it will join in the celebrations for the World Tourism Day on the 27th of September 2010.
Many different events have been organised for the big day and Benidorm will start the celebrations on the 24th of September with a prize giving ceremony in the "Salon de Actos" in the Town Hall. The prizes are to reward the efforts of those who have contributed to encourage tourism in Benidorm and the surrounding area, among them ONCE, IMSERSO or AQUALANDIA - MUNDOMAR.
On the 27th of September Benidorm will celebrate with parades through its main streets starting in the Avenida Europa and finishing at the Town Hall. Many of the local organisations and entertainment venues will participate for example Benidorm Palace, Terra Mitica, Hosbec and Aptur.
Giant paellas will be cooked and served so those attending can enjoy this regional dish.
Although the financial crisis has hit all areas, Benidorm has maintaned its occupancy numbers. This September the occupancy reached 87.7% , proving the loyalty of the tourist to Benidorm.