benidorm excursions logo has been granted an exclusive interview with the Director of the Mendoza Bodegas, Julian to learn what they offer to visitors and professionals as wine producers and connoisseurs’.


The Bodegas are situated in Alfaz del Pi only two minutes away from the beach, what do you do there? Mr Julian Mendoza

We produce various wines for the modern market, a market in which the client is looking for new experiences.  So, in the heart of the Costa Blanca, not far from Benidorm we complement the tourist sector, offering an opportunity to discover these new experiences.


How long have you been involved in the world of “wine tourism” and tell us about your product.

Our product came onto the market in 2007 and our aim is to introduce clients to the world of wine. From the cultivation of the vines to the elaboration and fermentation of the wine, to the final phase, tasting.  The visitor enjoys two hours of sensations and experiences the delights of wine tasting.


What makes a good wine?

A good wine is influenced by many factors i.e. climate and soil.  I could name lots of other but each individual bodega has their own ideas and opinions as to what make a good wine.


What is your opinion about the famous phrase that wine is beneficial to your health?

There is more and more evidence to support the theory that wine is good for you, naturally, only when it is consumed in moderation.


What is your client profile?

Our clients are generally inquisitive by nature so they wish to learn in depth about wine and its production.  Their inquisitive nature means that they have a good sense of judgement when it comes to choosing and appreciating a wine.


Have you thought about starting wine tasting courses?

We do have master testing where clients can taste the full range of wines.  We produce 14 different wines at the moment, 2 white, 3 sweet and 9 red.  Clients can taste the full range of wines from the bodega during a two hour visit and for the same price as the organised tour.


What other services are on offer at the bodega?

There is the possibility to have lunch or dinner at the bodega as well as holding special events.  These must be booked in advance.


What do you offer on these occasions?

Depending on the type of event, we adapt the bodegas and decoration to create the correct ambience required for each event.  We believe that the experience can be enjoyed by all five senses.


If people would like to visit your bodegas, how do they arrange this?

This is important, because all these services are by appointment so we can give you our full attention. You can contact us by telephone on 96 588 8639 or by e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.or make your reservation with

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