The nature and animal park Terra Natura Benidorm is to be promoted in the UK.
The Benidorm Tourism Foundation has signed an agreement with the supermarket chain Tesco, one of the most important food chains in the UK. The promotion will permit millions of Tesco customers to be able to purchase tickets for the theme park with Club Card reward vouchers.
The first negotiations took place in London in February with the aim to promote Benidorm and its theme parks with Tesco’s loyalty card. Tesco currently have over 2,900 supermarkets that use the club card system with an approximate 1.5 million hits on their web side each week. With each purchase, customers accumulate points that are awarded with vouchers for travel, tours, theatre tickets, magazines, beauty items, cinema tickets and NOW Terra Natura & Aqua Natura Benidorm tickets.