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Benidorm Palace

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Benidorm Palace is the quintessential nightclub in the Costa Blanca.

Medieval Castle

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Medieval Castle - Castillo Conde de Alfaz

Festivals & Events

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Festivals and Events in Benidorm and surroundings

Northern Soul Motown 2027 Benidorm Palace

Northern Soul has never been just about music. It’s about movement, memory, and belonging — a culture built on shared discovery and lifelong devotion. On the 12th and 13th of September  2027, that culture takes over Benidorm Palace with a Northern Soul and Motown Party that promises wall-to-wall quality, from mid-afternoon warm-ups to after-midnight anthems.

This is a weekend designed by people who understand the rhythm of a proper soul event: slow builds, emotional peaks, live moments, and DJs who know exactly when to drop that record.

Sunday’s action begins, with a carefully paced sequence of DJs easing dancers onto the floor. Across the afternoon and early evening, familiar names rotate behind the decks, creating a steady narrative rather than a rushed sprint. The flow is deliberate — each set handing the mood to the next, just as Northern Soul has always demanded.

The evening reaches a high point with Russ Winstanley, whose reputation needs little introduction. A true architect of the scene, his set is less about nostalgia and more about connection — reminding the crowd why these records still matter.

The Northern Soul Classics Orchestra's live instrumentation adds new depth to dancefloor staples, expanding the sound without diluting its soul. A short charity auction interval follows, supporting Save My Life Animal Charity, before the orchestra returns to carry the night forward.

As midnight approaches, late-night DJs keep the floor alive until 1am — no filler, no compromise, just proper Northern Soul.

As the  programme continues, the energy social and relaxed, builds naturally into a long early-evening stretch designed for serious dancers.

This is where concert and club culture meet — powerful vocals, tight musicianship, and a crowd that knows every word. It’s not a performance at the audience, but with them.

 What sets this event apart isn’t just the names on the running order — it’s the structure. The organisers clearly understand that Northern Soul is about trust: trust in the DJs, trust in the dancers, and trust that the music will do the rest.

For two days , Benidorm Palace becomes more than a venue. It becomes a meeting point for people who still believe in the power of a perfect record, a packed dancefloor, and a simple instruction that never goes out of style:

Dance. Drink. Sing. Enjoy.
And always — keep the faith. 

Tickets on sale here.

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