In 1979 the General Tourist Organisation created World Tourism Day, which is celebrated yearly on the 27th of September. The aim was to promote tourism in all forms and maintain the values associated with it. September was the chosen date for the celebrations as it coincided with the end of the season in the Northern Hemisphere and the start of the season in the Southern Hemisphere.
Benidorm joined in the festivities this year and served four gigantic paellas in strategic areas of the city, each paella seving 1 thousand portions. In the afternoon a procession wound its way through the main streets ending in the Plaza SS.MM Los Reyes. Various attractions from the city were represented and it was attended by thousands of tourists.
Benidorm also held an award ceremony on the24th of September honouring those who had contributed to the promotion of tourism in this area which is of great importance to the local economy.
These are some of the organisations honored with the Tourism Award:-
Ignacion Vasallo Director of the Spanish Tourist Office in London; Tour Operator Natalie Tours; the ITV Television Series "Benidorm"; The National Organisation for the Blind (ONCE); Imserso; Esther Eiros, Director of the Radio programme "Gente Viajera" for Onda Cero Radio; Pere Joan Devesa ex presidente of Hosbec and empresario of the Poseidon Hotel chain; Aqualandia - Mundomar; Benidorm Palace; Hotel Villa Venecia from the Magic Costa Blanca Hotel Chain and the Low Cost Festival.